Wine Tour - Ppc Advertising

 Managing Your PPC - The Little Differences

Observe the tiny little differences between these ads:

Popular Ethernet Terms

3 Page Guide-Free PDF Download

Complex Words-Simple Definitions

www.bb-elec.com

0.1% CTR

And this one:

Popular Ethernet Terms

Complex Words-Simple Definitions

3 Page Guide-Free PDF Download

www.bb-elec.com

3.6% CTR

The first ad had 1/36th of the amount of clicks than the 2nd did. How did that happen? Is there some kind of secret? If you examine the ads, you see they both have precisely the same words. Than what is the difference here?

The first ad listed features and offers first, benefits second. The second ad listed benefits first. This secret of PPC management is just as true in long-copy print advertising as in those little thumbnail Google ads.

Offers and features detail what it is your product does or is. They tell what your offer includes, and how rugged, or large, or tiny, or complete your product is.

On the reverse side, benefits are what the emotional gains are for your clients, what they get from the use of your merchandise. Your feature list for an ebook may include things like this:

Your feature list for an ebook may include things like this:

12 timeless principles

20 chapters, 180 pages of substantial information

49 beautiful color photographs

Easily understood charts and graphs

Step by step instruction

A gripping account, report, or a personal experience

An intro by Lee Iacocca

And so forth

The list of benefits lets your customers know precisely how what you offer benefits them. There could be some items that fall under both categories:

Improve up to 42 percent in less than 35 minutes

You can apply any one of these 12 techniques immediately, and see instant results.

Catapult Energy Levels, Convert Fat into Muscle, Develop Strength, Endurance, and Flexibility all at the same time.

Uncover the making mistakes as you go on can be a strategy that will help your skills grow at an even faster rate.

Have coworkers comment with envy, "What has happened to you?"

Trying to fit all this content into one little Google ad is not possible. However the concept of splitting the ideas into groups of benefit and feature is a sound one.

The main focus of your Google ad should be more about the benefits or emotional payoffs than the features. As you describe benefits and features, you are best served if you emphasize the benefits.

The passkey into the kingdom of successful PPC Management is not a degree in writing or being a great copywriter, but it is being able to convince the client that you have something of value wine tour buses he wants or needs. Stating the cause in clear and simple terms, put the benefits first and test, then you can see the response.